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Josephine Fairley

Co-founder of Green & Black's chocolate company

Specialist Subjects
Entrepreneur - growing and building a business
Marketing - The power of branding
Josephine Fairley

Co-founder of Green & Black's chocolate company


Jo Fairley is a serial entrepreneur best known for creating the Green & Black’s brand in 1991, which she ran with her husband and which was bought by Cadbury’s in 2005.
She is a award-winning author & journalist, Jo is author of a series best-selling books on health and beauty and is a regular columnist, feature-writer and journalist for the world’s leading magazines.
The first-ever product to carry the UK Fairtrade Mark, for the past nine years, Green & Black’s has the ‘coolest food brand’ in Britain (according to the Cool Brands Survey), and now a $100 million a year brand.
Still a working journalist, Jo has written for a wide range of newspapers and magazines from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online.
Jo is in demand as a brand consultant, alongside her own ventures which have included an organic bakery and natural food store and a nine-room wellbeing centre in her home town of Hastings. Most recently, she created and launched The Perfume Society, which works with the fragrance industry seeking to improve individuals’ sense of smell in a pleasurable and engaging way.


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