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Greg Cross

Artificial Intelligence Pioneer & Chief Business Officer of Soul Machines

Specialist Subjects
Artificial Intelligence
Artificial Intelligence and the Future of Business Services
Human & Robot Interaction
Digital transformation
Digital Trends,
Greg Cross

Artificial Intelligence Pioneer & Chief Business Officer of Soul Machines


Greg Cross is one of the original tech nomad’s, who has spent his career travelling to and living in every major tech market in the world. He now lives in New Zealand but creates businesses that compete on the international stage. Most recently PowerbyProxi a wireless charging company he co-founded was sold in 2017.

In 2016 Cross teamed up with Dr Mark Sagar to create Soul Machines to build a HumanOS for Artificial Intelligence and explore the future of human machine cooperation. They are at the cutting edge of AI research where their unique Digital Brain inspired by neuroscience and developmental psychology is leading the way in what comes after deep learning as we move towards Artificial General Intelligence. With global corporations like AutoDesk, Mercedes Benz, Royal Bank of Scotland, P&G as customers Soul Machines is re-imagining what is possible in the delivery and underlying economics of highly personalized customer experiences and specialized knowledge.

Cross is Chairman of Dadelszen a luxury fashion brand and is also the Sir John Logan Campbell Executive in Residence at the University of Auckland Business School. He recently received a prestigious Flying Kiwi Award and was inducted into the NZ High Tech Hall of Fame.

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