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Prof David Robertson

Professor at the Wharton School at the University of Pennsylvania

Specialist Subjects
Innovation/Creativity
Management
Technology
Language:
English
Prof David Robertson

Professor at the Wharton School at the University of Pennsylvania

Biography

David Robertson is a Senior Lecturer at both the MIT Sloan School of Management and the Wharton School at the University of Pennsylvania.  He is also the host of Innovation Navigation, a radio show and podcast that focuses on the management of innovation. 

Each week he interviews thought leaders from industry and academia.  Recent guests include: Bill Ford, the Executive Chairman of the Ford Motor Company; Tim Brown, CEO of IDEO; Austin Ligon, co-founder of CarMax; Arkady Kuhlman, former CEO of ING DIRECT; Claudia Kotchka, former head of Design at P&G; and many others. 

Robertson is the author of the award-winning book about LEGO’s near-bankruptcy and spectacular recovery: Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry. His most recent book is The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, published by Harvard Business School Press in May of 2017. He has published articles or had his research featured in Wired, Forbes, Fast Company, Harvard Business Review, Strategy+Business, Sloan Management Review, The Financial Times, and many other business journals.  

From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland, where he directed IMD’s largest programme, the Program for Executive Development.  Prior to IMD, Robertson held several executive management positions in enterprise software companies, and spent five years at McKinsey & Company in the U.S. and Sweden.

Testimonal

David was a delight to work with. As a scholar of business, he fully understands the needs of marketers, and worked with us every step of the way to be the best asset to our event he could be. Whether it was working with us to help market our event or signing his books for the company library, David was amazing. On top of that, he was our highest-rated speaker, with an average attendee rating of 4.92 / 5. He absolutely killed it with our audience of business owners and executives.
-Clare Roche, Events Manager, IT Glue.

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