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Morinosuke Kawaguchi

Japan's leading futurist

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Morinosuke Kawaguchi

Japan's leading futurist


Morinosuke Kawaguchi is an innovation and competition strategist, futurist and designer.  He is the founder of Morinoske, a creative future laboratory based in Tokyo. 

As Japan’s foremost futurist, Kawaguchi serves as strategy advisor to the Japanese government and to some of the world’s largest multi-nationals.  Several of these organisations have adopted Kawaguchi’s future forecasting book series MEGATRENDS as the base for their future strategy. 

Kawaguchi is the inventor of the Morinoske Sub-culture-driven Innovation Model, which he applies to both his consulting work and educational activity.  In this fundamental concept, he established the importance of subculture as a seed for innovation, defined its parameters and is proving that it is indeed a value creating, viable solution for both industrial and national strategies. 

He is an award-winning author whose books have influenced thinking and practice not only in Japan but in other countries as well.

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