Karl Lillrud has extensive experience from multiple industries i.e., E-Commerce, Retail, Internet-based, Pharmaceuticals, Government, Telecom, Bank and finance, Media, Fortune 500 companies and more. As a speaker, Karl always shares his passion and experience to empower the audience. He’s aim is to makes sure that audiences have a great deal of new knowledge, methods, and tools that they can apply in their environment which makes their companies grow directly. Karl Lillrud is a best-selling author of 6 books, two times TEDx speaker. He has been honored as one of the world’s top 50 ecommerce experts and world’s top 30 ecommerce influencers. With a burning interest in the growth of global E-Commerce and retail, Karl started to study customer behavior and customer psychology to understand more about the difference between a customer and a window shopper. But also, to understand why E-Commerce conversion is around 3% as compared to the retail conversion of around 57%. Which led to the role of a speaker, where Karl is invited to speak all over the world. He started his first business at age 16, today 25 years later he has helped organizations like H&M, Spotify business, AstraZeneca, 3, Tele2, TUI and many more to scale their business, convert bottlenecks into opportunities and build both internal and external success factors. Karl has helped over 1000 ecommerce stores to increase their conversion and market growth.