Jon Duschinsky is a social innovator and founder of BeTheChange. Over 80% of Fortune 500 CEOs recently surveyed admitted that they wanted their companies to be more purpose-driven, but didn’t know how to do it. 

They recognize what smart leaders across the planet are waking up to: that the most effective way to be sustainably profitable in a world of change is to stand for something - a purpose - that really matters to people. This is what Jon Duschinsky does. 

This is a new paradigm of business that places importance on putting purpose at the heart of their businesses to enable sustainable growth.

It has been prototyped and piloted around the world and the data is unequivocal: firms who embrace purpose - who embrace the importance of standing for something beyond their product or their brand - have stock values that outperform markets 10x, retain three times more staff, see employee satisfaction and productivity levels double and are nearly twice as likely to be growing their revenues than those firms who are not purpose driven.

He has a unique double culture. The first ten years of his career were spent on the frontline of social change, dodging bombs in revolutions, helping create global movements like the Ice Bucket Challenge, developing the ideas and strategies that raised hundreds of millions of dollars for cancer, Alzheimer’s and more. 

For the last decade he has been on the cutting edge of applying the purpose and meaning from the world of social change to business, helping global firms such as FIFA, NASCAR or Sodexo build brand value, grow their revenues, attract more loyal customers and increase the productivity of their workforce through purpose. 

A serial entrepreneur, Jon Duschinsky has founded a number companies in North America and Europe and keeps close to the fast-changing realities of the start-up world. He is a board member and advisor to a number of firms in the tech and social tech space, the author of two books and a lecturer at universities in Europe, North America and Africa.  

Voted second only to Bill Clinton in a poll of powerful global communicators, Jon has shared stages with the likes of Gorbachev, Kofi Annan, and Steve Wozniak. He moves audiences to tears and lifts them to their feet with his passionate and high energy speaking style.