Geoffrey Moore is an author and investor who splits his time between start-up companies in the Mohr Davidow and Wildcat Venture Partners portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
Moore’s work focuses on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio.
Moore's work has recently moved to enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.
Moore has a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he began a career in high tech as a training specialist. Over time he transitioned first into sales and then finding his niche in marketing, working first at Regis McKenna, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is Chairman of all three.